GREY GOOSE

 Boulangerie Fran├žois. World's first pop-up bakery for world's best tasting vodka

Press & comms, guest list, hosting, consumables

In November 2015 Grey Goose opened up a pop-up bakery in Antwerp. Boulangerie Fran├žois served traditional French bread made from the same wheat used to create Grey Goose vodka. At night the boulangerie revealed its hidden passage to the happy few and the rolling pin made way for the cocktail shaker.