Ad hoc press and PR services for Eddy Merckx Cycles
In the world of cycling, Eddy Merckx is a legend. He is the best cyclist ever; having won 5 Tours de France, 5 Giro d'Italias, 3 World Championships and 7 Milan-San Remos, to name a few of his 525 victories. For important product launches (EMX525, UMX, TTT and Eddy70 bikes) and events (e.g. Eddy’s 65th birthday) Pravda rendered press comms and PR services (guest lists service, seeding, eventing, press trips).